Employment History



Talent Manager/Marketing Director

February 2012 to Present

  • Design a diverse Drupal website that centralizes user content from Youtube, Twitter, Facebook, Google+, and more
  • Integrate streaming video service and chat from Twitch API to create a seamless user interface
  • Claim top marketshare with superior SEO design and integration with various platforms
  • Attract and sign high value sponsorship deals for adspace, gaming hardware, and apparel
  • Develop premium brand recognition with scheduled content releases
Karmin Music

Karmin Music

Internet Marketing Director

April 2011 to November 2011

  • Expose the duo to large targeted audiences
  • Develop online presence to attract attention from influential social media players
  • Manage several online channels and media distribution schedule to maintain buzz over an extended time
  • Establish a consistent voice throughout all online mediums
  • Recipient of 2011 Social Media Star Award presented by the Social Media Society


Marketing and Sales Coordinator

June 2010 to June 2013

  • Design multi-level web pages that meet both SEO and sales needs
  • Optimize web content to maximize organic traffic from major search engines
  • Create and develop a social media presence on Facebook and Twitter
  • Write marketing copy for different areas of the business including newsletters, press releases, and blog posts
  • Manage customer feedback to enhance online branding and reputation
  • Integrate new tools to attract business from new markets (Tour of the Day, Coupons, Facebook API, etc.
Best Buy

Best Buy

Marketing Coordinator

October 2004 to May 2010

  • Manage social media and networking tools to increase brand awareness and provide extra value
  • Design promotional campaigns to increase customer traffic
  • Promote B2B relationships with businesses in the area to create partnerships and extended streams of revenue
  • Optimize customer feedback process to improve customer service


Northeastern University

Bachelor of Science Degree in Business Administration - Marketing Concentration - Fall 2009

My time at Northeastern University was excellent for my educational and professional growth. The unique cooperative education program at Northeastern enabled me to establish a professional foundation at two large Boston based companies. My full-time work at John Hancock and Staples (both 6 month stints) exposed me to the daily challenges of work within the marketing industry.

Shortly after arriving at Northeastern, I found myself to be very active within the University. Below are some of the groups in which I was most involved...

  • Northeastern University Marketing Association
  • Northeastern University Wrestling Club
  • Northeastern University Ultimate Frisbee Team

Employer Recommendations

"Alex is a very talented, smart, and innovative individual. He has a unique style that would make him an asset to anyone looking to develop a unique brand."

- A. Venskus (Best Buy - Customer Experience Manager)

"I have always admired Alex for his strong work ethic and his commitment to the success of our marketing goals at GotoBus.com/TakeTours.com. He has a very good knowledge of the e-commerce industry and the latest SEO/SEM strategies. Alex's broad set of skills have greatly contributed to create online marketing material and manage our social media channels. His problem-solving abilities and natural interpersonal skills have always helped us to develop new relationships with key business partners. Alex is a talented marketing professional, and I recommend him to any company looking for a valuable addition to their team."

- M. Ibarra (GotoBus.com - Marketing and Sales Manager)

"Alex helped us gather important social media insight and helped us to capitalize on the craziness that was happening around us... Alex not only has a great understanding of social trends but also has an intense ambition to be on the cutting edge of those trends."

- N. Noonan (Karmin Music - Creative Director)